I interviewed speakers, studied over 100 speaker websites, and identified common patterns that hurt conversion. These included unclear positioning, buried credibility, and weak calls to action. This layout solves those issues by focusing on simple structure, clear messaging, and high-value content.
The toolkits were designed as lead magnets that offer real value. The layout encourages action and makes it easy for visitors to engage. This gives Dr. Lockhart-Jones a way to stay top of mind with her audience while reinforcing her authority.
Dr. Lockhart-Jones had over 25 years of transformational experience, but her previous site didn’t communicate it clearly. I redesigned this section to highlight her story in a way that builds immediate trust. The layout prioritizes clarity, warmth, and authority without overwhelming the reader.
Dr. Lockhart-Jones’ bio offers strong credibility, but most visitors will most likely skim. I designed this section to highlight key stats and trusted client logos, making it easy for event planners to quickly understand her experience and authority without reading the full bio.
